Graduated summa cum laude in Foreign Literatures & Languages and in Moral Philosophy (Ethics and Anthropology), combined passion for Technology with over 20 years of experience gained through different senior manager roles in the Travel & Airline industry. Leading the Digital Sales, Acquisition and Analytics team of Alitalia; responsible for digital contents (over 50 websites and multiple languages), digital marketing (SEM, SEO, Display, Video adv, Metasearch Engines), Data Analytics, immersed in the conversion rate optimization and personalization space. Responsible for driving Digital Sales growth using on-data driven measuring equations and on-automated-based machines that learn algorithms aimed at acquiring new clients through online advertising channels. This is accomplished by systematically targeting specific audience segments at the beginning of their purchase path, and then by guiding them to the booking phase in the Alitalia website with dynamically personalized offers and experiences. Believer in the digital-holistic, multi-channel data driven approach, has designed a cross-channel strategy integration by implementing intent based communication architecture applying prediction with multi-variable data expansion model powered by AI/ML. Deeply engaged with philosophical labs thinking about socio-ethical values and applications of digital technologies and thinking and prediction machines (moral algorithm, philosophy of information, etc).