LUCIANO CIABATTI - SPEAKER

Marketing Director, Citroen Italia

CEO 6 years experience in a a medium-sized automotive company, with significant turnover and complex organisation.
Sales, Marketing, Light Commercial Vehicles, Planning, Advertising, Communication, Sport promotion and Supply Chain Director with Board Experience.
Over 26 years strong expertise in:
– Corporate Re-Engeneering, Start-Up of a new business and the Merging between company;
– Strategic and Operational Marketing of New Brand and Product Line, including Cross Marketing & CRM;
– Launch and management of a whole range of Electrical Vehicles (ZE range);
– Sales Management;
– Retail Network Management;
– Motor Sport promotion – Renault Rally and Clio Cup;
– Organization, Project and Team Management;
– Supply Chain Management.
Fluent in French, English and Italian.
Fascinated by motorbikes and cars
Passion for endurance sports: more than 25 marathon, triathlon and ski climbing wide experience
And always seeking for new and demanding challenges